Belgrade, 1-2.11.2024

Dr. Armela Xhaho, Senior project manager at RIC Albania participated in the workshop. The two-day workshop explored key challenges and opportunities that Artificial Intelligence (AI) presents in communication and media, with a specific emphasis on social media platforms.

The workshop sessions addressed the latest technological advancements, the use of AI in social media platforms, and its transformative potential to innovate audience engagement.

Participants had the opportunity to attend several expert-led masterclasses from academic and media professionals, which covered topics including:

• The Importance of Experimentation and Opportunities through AI: Participants learned how to leverage new technologies to create innovative experiences and products on social media.
• Storytelling and AI: A key aspect of the workshop focused on integrating storytelling techniques with AI to creatively engage audiences.
• Exploring Deepfake Technology: Participants gained a deeper understanding of Deepfake technology, which has the potential to transform how visual content and media are produced.
• VR Training Techniques: Participants were introduced to training through Virtual Reality (VR), which offers the possibility of simulating real-life scenarios in a safe and controlled environment. This type of training is crucial for developing new skills and preparing individuals for real-world situations across various fields.